Kalekale, pakati pa mzinda wotanganidwa, Nike anali ndi lingaliro lolimba mtima: kupanga malo komwe okonda nsapato angasonkhane pamodzi kuti apange nsapato zomwe akufuna. Lingaliro limeneli linakhala Nike Salon, malo omwe luso, ukadaulo, ndi mafashoni zimakumana.
Mawu otchuka akuti "Just Do It" adapangidwa ndi Dan Wieden, yemwe adayambitsa kampani yotsatsa malonda ya Wieden Kennedy, pa kampeni ya Nike mu chaka cha 1988. Mawuwa adachokera ku gwero losayembekezereka. Wieden adauziridwa ndi mawu omaliza a Gary Gilmore, wakupha yemwe adapezeka kuti wapezeka ndi mlandu. Asanaphedwe, Gilmore adati, "Tiyeni tichite." Wieden adasintha izi kukhala "Just Do It," ndipo zidakhala chimodzi mwa mawu otchuka kwambiri m'mbiri ya malonda, zomwe zidakopa mzimu wodzipereka komanso kuchitapo kanthu komwe Nike ankafuna kulimbikitsa.
Tangoganizirani kulowa m'malo okongola komanso amakono odzaza ndi ukadaulo waposachedwa kwambiri wopanga nsapato. Ku Nike Salon, makasitomala amalandiridwa ndi akatswiri ochezeka okonzeka kuwatsogolera popanga nsapato zawo zabwino. Pogwiritsa ntchito ukadaulo wa 3D scanning, salon imagwira miyeso yolondola ya mapazi anu, kuonetsetsa kuti akukwanirani nthawi zonse. Zosankha zake ndi zambiri, kuyambira zikopa zapamwamba ndi zinthu zokhazikika mpaka utoto wamitundu ndi mapangidwe.
Tsopano, tiyeni tibwezere kwa ife, nsapato za LANCI. Pano ku fakitale yathu ku China, timapanga nsapato zachikopa za amuna ndi nsapato zapamwamba kwambiri. Monga Nike Salon, timakhulupirira mphamvu yosintha zinthu komanso luso lapamwamba. Gulu lathu la akatswiri aluso limagwira ntchito mosatopa kuti lipange nsapato zomwe sizimangowoneka bwino komanso zimamveka bwino.
Mwa kusakaniza njira zachikhalidwe ndi ukadaulo wamakono, timaonetsetsa kuti nsapato iliyonse yomwe timapanga ikukwaniritsa miyezo yapamwamba kwambiri ya chitonthozo ndi kulimba. Kaya mukufuna nsapato yachikopa yachikale yogwiritsidwa ntchito pazochitika zapadera kapena nsapato zokongola zoti muzivala tsiku ndi tsiku, tili ndi zonse zomwe mukufuna.
Mzimu wa Nike Salon—luso, luso, ndi kudzipereka kuchita bwino—umakhudza kwambiri mfundo zathu. Timanyadira kukhala mbali ya makampani omwe nthawi zonse amakankhira malire a zomwe zingatheke mu nsapato. Monga Nike, timakhulupirira kuchita zinthu mosiyana, popereka chinthu chapadera kwa makasitomala athu. Ndipo ku fakitale yathu, timalimbikitsidwa ndi khalidwe lomweli. Mwa kupanga nsapato zachikopa za amuna ndi nsapato zomwe zimaphatikiza miyambo ndi luso, tikubweretsa tanthauzo la Nike Salon pamitundu yonse yomwe timapanga.
Nthawi yotumizira: Ogasiti-02-2024
