Kalekale, mkati mwa mzinda wodzaza ndi anthu, Nike anali ndi lingaliro lolimba mtima: pangani malo omwe okonda nsapato angasonkhane kuti apange nsapato zawo zamaloto. Lingaliro ili linakhala Nike Salon, malo omwe zidziwitso, ukadaulo, ndi mafashoni zimakumana.
Mawu odziwika bwino akuti "Just Do It" adapangidwa ndi Dan Wieden, woyambitsa nawo bungwe lotsatsa malonda Wieden Kennedy, pa kampeni ya Nike muzaka khumi ndi zisanu ndi zinayi makumi asanu ndi atatu mphambu zisanu ndi zitatu. Kudzoza kwa mawuwa kunachokera kugwero losayembekezereka. Wieden adalimbikitsidwa ndi mawu omaliza a Gary Gilmore, wopezeka ndi mlandu wakupha. Atangotsala pang'ono kuphedwa, Gilmore anati, "Tiyeni tichite." Wieden adasintha izi ku "Just Do It," ndipo idakhala imodzi mwamawu odziwika kwambiri m'mbiri yotsatsa, yomwe imagwira mzimu wotsimikiza ndi kuchitapo kanthu komwe Nike ankafuna kulimbikitsa.
Tangoganizani mukuyenda mu malo okongola, amakono odzaza ndi zamakono zamakono zamakono zamakono. Ku Nike Salon, makasitomala amalandilidwa ndi akatswiri ochezeka okonzeka kuwatsogolera popanga nsapato zawo zabwino. Pogwiritsa ntchito ukadaulo wa 3D scanning, salon imajambula miyeso yolondola ya mapazi anu, ndikuwonetsetsa kuti ndi yoyenera nthawi zonse. Zosankha ndizosatha, kuchokera ku zikopa zamtengo wapatali ndi zipangizo zokhazikika mpaka utawaleza wamitundu ndi mapangidwe.
Tsopano, tiyeni tibwererenso kwa ife, LANCI SHOES. Kuno ku fakitale yathu ku China, timakhazikika popanga nsapato zapamwamba zachikopa za amuna ndi nsapato. Monga Nike Salon, timakhulupirira mphamvu yosinthira makonda ndi luso laukadaulo. Gulu lathu la amisiri aluso limagwira ntchito molimbika kupanga nsapato zomwe sizikuwoneka bwino komanso zomveka bwino.
Pophatikiza njira zamakono ndi zamakono zamakono, timaonetsetsa kuti nsapato zilizonse zomwe timapanga zimakwaniritsa miyezo yapamwamba kwambiri ya chitonthozo ndi kulimba. Kaya mukuyang'ana nsapato zapamwamba zachikopa zamwambo kapena nsapato zowoneka bwino zamavalidwe atsiku ndi tsiku, takuphimbirani.
Mzimu wa Nike Salon - ukadaulo, luso, komanso kudzipereka kuchita bwino - umagwirizana kwambiri ndi zomwe timafunikira. Ndife onyadira kukhala m'gulu lamakampani omwe nthawi zonse amakankhira malire a zomwe zingatheke mu nsapato. Monga Nike, timakhulupirira kuchita zinthu mosiyana, popereka china chake chapadera kwa makasitomala athu. Ndipo ku fakitale yathu, timalimbikitsidwa ndi chikhalidwe chomwechi. Popanga nsapato zachikopa za amuna ndi nsapato zomwe zimaphatikiza miyambo ndi zatsopano, tikubweretsa zofunikira za Nike Salon kukhala zamoyo pawiri iliyonse yomwe timapanga.
Nthawi yotumiza: Aug-02-2024
